We absolutely understand how boring these "About Us" pages can typically be. Normally the brand just wants to brag about themselves and use big words to describe their business. Lets avoid that. Simply put, Lockhart's Authentic is husband and wife owned/operated, founded in January 2013, and we are passionate about hair products. We don't claim to be "made by/for/collaborated with/[insert cliche here] barbers." Instead we fuel our company with feedback from our customers. We develop our products based on the needs of the customers and continuously improve our products over time. What good is a heavy hold pomade if you're ripping out your hair during application? Who says heavy hold pomades can't have shine? How come some pomades simply have no manageability? These were common issues with other pomades and we feel we have put these issues in the rearview mirror. Going forward we plan to continue expanding our line of products based on what our customers want most. As long as our Goon Legion is happy, we're happy.