While many petro based pomades use lanolin for that extra bit of stickiness and flexibility, Atlas uses shea butter glycerides, which offer that same tacky texture. Packed full of nutrients that are great for your hair, this stuff is also water soluble, meaning that Atlas will wash out with quite a bit less effort than most other oil based pomades. It also uses light oils that nurture as they absorb into the hair throughout the day, as well as silica powder, which increases your hair’s thickness and volume by expanding each follicle at the root.
Atlas is unlike any other petrolatum based pomade on the market. Grab yourself a jar and let Atlas carry some of that weight on his back.
Petrolatum, Shea Butter, Microcrystalline Wax, Beeswax, Jojoba Oil, Meadowfoam Seed Oil, Essential/Fragrance Oils, Vitamin E Oil, Silica
Shea Butter is rich with essential vitamins for healthy hair, and helps give Atlas it's smooth but sticky scoop and application. Petrolatum, Beeswax, and Microcrystalline Wax create a protective shield that shelters your hair from the elements and seals moisture in. Oils like Jojoba and Meadowfoam Seed are some of the closest oils in composition to your hair's natural sebum, and quickly absorb into the hair so they can get to work at keeping things moisturized.