American Crew Molding Clay is a concentrated styling gel that maintains texture and touchable shape .It uses natural-extracts molding clay to let you manipulate your hair and compliment your cut. Achieve high hold and a medium shine. American Crew leads the way in the men's grooming business. It consistently pioneers the latest style and innovative products. American Crew is used around the globe and never forgets its job to give men the tools they need to create stylish, masculine looks every day.